The most influential fashion designer of the late 1940s and 1950s, CHRISTIAN DIOR (1905 to 1957) dominated fashion after World war II with the hourglass silhouette of his voluptuous New Look. He also defined a new business model in the post-war fashion industry by establishing Dior as a global brand across a wide range of products.
“My mother says that when I was little my grandfather used to take me and my cousins on one side after dinner and ask us what we wanted to be when he grew up, and I’d say ‘Christian Dior’,” recalled the French fashion designer Christian Lacroix.” He was so famous in France at the time. It seemed as if he wasn’t a man, but an institution.”
When Lacroix was growing up in Arles during the 1950s, Christian Dior was indisputably the world’s most famous fashion designer. His name was known all over the world and his label accounted for half of France’s haute couture exports. The Dior client list ran from Ava Gardner and Marlene Dietrich to Princess Margaret and the Duchess of Windsor. A short, pear-shaped man, with a shiny bald pate and habitually nervous expression, he was courted by Parisian society: but so shy that he could barely bring himself to bow to his audience at the end of each couture show. Fastidious to a fault, Dior refused to receive any man who was not wearing a tie: yet was so superstitious that he consulted his clairvoyant before every major decision. |
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